Spotify Redesign Concept
02 / Rationale
Music is richly experiential. The way we listen to music is influenced by our friends, our culture, and our memories. We are also now tastemakers of music; through consumption, we find identity. Spotify can finally be the missing link to unlock how we truly listen to music.
Feature 01. Redesigning Messaging
Messaging in Spotify currently feels impossible.
Music is deeply social. While we may spend the majority of our time listening to tracks individually, much of our consumption is often driven by the tastes and recommendations that we share together.
Spotify's current app fails to support natural and intuitive messaging. It does not allow users to click and chat without sending a song. Sending a song also requires users to take more than 6 clicks through a very unintuitive route.
Making Messaging More Human
Present familiar messaging UI while preserving Spotify's uniqueness
Spotify users should be develop a natural, intuitive understanding of how to use messaging, Users can easily add new songs in a straight-forward process without having to go to search the song first, expand to see options, select a recipient.
Feature 02. Locally Fresh
Music is geographically and culturally rich.
I'm fortunate to live in a city with a phenomenal music scene. Even though Spotify catches some flak for low or delayed royalty payments to big-time artists, it gives local and on-the-rise musicians the chance to be heard by audiences of millions. Spotify democratizes access to music for both the user and the musician.
To reflect this, Locally Fresh allows users to scan their area to find new music and artists on the scene.